hda distributor program – BLENDi

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BLENDi Wholesale · by Swirl Lab · Innovating since 2016

Distributor Info

1,000+

Retailers have already proven the category, independent and national

30%+

Re-order rate across gift, kitchen, and travel retail

Gift

A gifting item with appliance perceived value — not a novelty

Q4→Q2

Year-round lift: holiday gifting, January resolutions, spring travel

It sells because it solves a real frustration and sits at price points that don’t require thinking or financing — so it earns its facing and keeps reordering.

Proven on shelves

Already trusted by 1,000+ stores

From independent hardware to national chains — BLENDi has a track record buyers in your channel recognize.

ACE HardwareBi-MartDillard’sTarget.comBest BuyHomeGoodsWayfairQVCHSNUrban OutfittersHarmonsZulily

Including 100+ ACE Hardware locations — the proof point that matters most for the independent hardware channel.

Built for your stores

Where it fits on the floor

BLENDi isn’t a kitchen-aisle gamble. It’s a flexible SKU that earns placement across the parts of the store that already turn fastest.

🛒

Checkout & impulse

The $29.99 Lite is a counter and endcap grab — small footprint, no decision fatigue, strong margins per facing.

🏕

Outdoor & seasonal

Cordless and rugged — it merchandises beside coolers, drinkware, and camping sets for tailgate, trail, and jobsite.

🎁

Gift & problem-solver

Appliance perceived value at a giftable price. Lands in holiday, Father’s Day, grad, and resolution-season programs.

🚜

Farm, ranch & on-the-go

Built to take a beating and ride in a truck. Protein shakes and smoothies anywhere there’s a USB-C port.

📦

Compact planogram

Three tiers across $29.99–$99.00 let you hit every price point in a single, tidy four-foot section.

🔁

Repeat purchase

Mocktail Mix refills and gifting drive return trips — the consumable that keeps the blender in the basket.

The assortment

Choose your BLENDi

A clean good-better-best ladder, plus a high-margin consumable. Every unit is cordless, USB-C rechargeable, BPA-free, and self-cleaning.

Lite

Cordless electric shaker for protein shakes and light smoothies. The impulse hero.

$29.99

MSRP · 7 colors

17 oz · 70 W · 6 blades
No-mess spout top
Fits any bag or purse
USB-C cord included

A SKU for every season

BLENDi isn’t a one-quarter wonder. Demand carries across the calendar, so it earns its facing year-round.

Holiday gifting

Giftable appliance value at impulse pricing drives the strongest lift.

Resolution season

January health-kick demand for protein shakes and smoothies.

Travel & outdoor

Spring/summer travel, camping, and tailgate season picks up.

Back-to-routine

Dorm, gym, and on-the-go gifting bridge into the holiday build.

The numbers

The BLENDi HDA Vendor Program

Margins built in for you and your retailers, plus rebate, co-op, and a services allowance — on the HDA Price List, structured so the whole channel wins.

Pricing tier	Lite	Pro+	Steel
MSRP (consumer)	$29.99	$59.99	$99.00
Retailer buys at · 35% margin	$19.49	$38.99	$64.35
Distributor buys at · 30% margin	$13.65	$27.30	$45.05

Confidential HDA distributor quote sheet — not for consumer publication.

Retailer margin

35%

Protects your dealers’ sell-through

Distributor margin

30%

Built into your buy price

Member rebate

Auto deduct via Central Pay

Co-op marketing

Proof of performance required

Services allowance

After $75K annual group purchases

Price protection

60 days

On HDA Price List pricing

Member Warehouse

Standard payment: Net 60
Minimum order: $1,000
Prepaid freight minimum: $1,150
Truckload: Yes
Rebate 4% + co-op 2% = 6% back
Co-op paid by credit memo · CY basis

Drop-Ship Program

Pricing: HDA drop-ship price list
Minimum order: $600
Prepaid freight minimum: $1,500
Avg. order processing: 2–3 days
Ships from: Buna, TX · factory pickup allowed
Visual merchandising: available

Vendor assurances

1 yr

Product warranty

1–2%

Defective goods policy

$2M

Liability insurance

Yes

Replacement bases / units

HDA Vendor #

8966

Department

Housewares

Merchandise Mgr

Shannon Harpham

Effective

03/31/2026

Authorized

Blenders & mocktail mixes

Let’s get BLENDi on your shelves.

Request distributor pricing and a full line sheet, or set up a quick call. We’ll send samples.

Request Line Sheet & Pricing Call 860-338-7500

Your BLENDi contact

Jonathan Katz

Founder, BLENDi

jon@blendiblender.com · 860-338-7500 · blendiblender.com

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