BLENDi Investor Edition
Investor Edition
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2027 PlanRaise $300K to $500Kon a SAFEInventoryHiringMarketingTikTokBLENDiPro+BLENDiBLENDiCLASS OF201960-80%FILESTHE LINEUPBLENDiPro+BLENDiBLENDiBLENDiSKINNYMIXZERO CALBLENDiBLENDiCH 1GMABLENDi ON AIR
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BLENDi console. Type help and press Enter.
20162019202120252026
2026 Age 10. Steel launched, featured in The Deal by S&P Global, and a raise planned for early 2027.
Jon Katz · Founder of BLENDi · jon@blendiblender.com · Confidential, for investor review · Tip: press Ctrl Shift C in the room
I started BLENDi at this desk in my Springfield College dorm room in 2016. I was sick of clumpy protein shakes at the gym. I switched my major from physical therapy to business and kept building.
Today BLENDi makes cordless, USB-C portable blenders and the mixes that go in them. We have bootstrapped for ten years, and the business is profitable.
1M+ Units sold since 2016
1,000+ Retail doors
1,000+ Promo projects since 2021
<1% Orders returned
Three Ways We Grow
Core Hardware Plus Consumables
Blenders from $29.99 to $99. Mocktail mixes, bottles, and parts add sales on top of each blender.
New Patent-Pending Steel
A 21oz insulated blender with the blade in the lid. Steel V2 pre-orders are open and ship in December.
New BLENDi Pulse App
Recipes, a fridge scanner, and accountability tools for $4.99 a month. Launch is planned for iOS and Android in October 2026.
The short version: high gross margin, real net profit, and almost no returns.
Gross margin, by product 60 to 80%
0%50%100%
Net margin 20 to 30%
0%50%100%
<1% Orders returned
~$250K Best single GMA airing, Nov 2025
50% Wholesale discount off retail
10 yrs Bootstrapped, no outside capital
Full P&L for FY2023 to FY2025 is available on request. Open the filing cabinet or email jon@blendiblender.com.
1M
1,000,000 Units Sold since 2016.
TV
Six Figures per Airing GMA Deals and Steals. Best was about $250K at the Nov 2025 holiday event.
99%
Under 1% Returns Fewer than 1 in 100 orders comes back.
5d
3,000 Units in 5 Days Our most recent rush promo project.
1K
1,000+ Promo Projects Since we entered promotional products in 2021.
70+
70+ Brand Stores Company stores we dropship for.
SBA
Young Entrepreneur of the Year SBA Massachusetts.
MC
MassChallenge Alum Startup accelerator program.
Where We Sell
Direct blendiblender.com and TikTok Shop
Marketplaces Amazon, run by a commission-based agency, and Faire
National Retail Target, Best Buy, Urban Outfitters, Dillard's
Independent Retail Gift and specialty shops, plus 200+ hardware stores
TV Shopping QVC, HSN, and GMA Deals and Steals
Promo and Gifting ASI 63737, PPAI 827331, SAGE 53009
Affiliates AWIN and AvantLink
BLENDi has been on national TV, on shopping TV, and in the business press.
- Good Morning America
- The View
- Live with Kelly and Mark
- Fox & Friends
- CBS
- CNN
- QVC
- HSN
- The Deal by S&P Global, Sep 2026
The Timeline
- 2016Started BLENDi in a Springfield College dorm room.
- 2019Class of 2019. Switched from physical therapy to business on the way.
- 2021Entered promotional products. 1,000+ projects since.
- Nov 2025Best GMA Deals and Steals airing, about $250K on the holiday event.
- Spring 2026Launched BLENDi Steel.
- Sep 2026Featured in The Deal by S&P Global. Steel launched on The Grommet.
- Oct 2026Launched the Pro+ Breast Cancer Awareness Edition. Opened Steel V2 pre-orders.
JK
Jon Katz Founder
Started BLENDi in 2016 and has run it since. Studied business at Springfield College, Class of 2019. Wealth management experience at Raymond James. Holds Series 7 and Series 66 licenses. SBA Massachusetts Young Entrepreneur of the Year.
JE
Jane Evans VP of Wholesale
Runs retail and wholesale accounts.
B
Bailey VP of Promo
Runs the promotional products channel.
J
Jason Account Manager
Handles accounts and outreach.
Partners Reps and Agencies
A QVC and HSN rep firm, independent rep groups, and an Amazon agency.
Planned Raise $300K to $500K on a SAFE Early 2027
Use of Funds
More Product and Inventory
Stock for Q4, our busiest quarter, and for new launches.
Hiring
More help across sales and operations.
Marketing Strategy
A sharper plan for paid and organic growth.
TikTok and Social
Grow content and TikTok Shop sales.
Why BLENDi
- Profitable today: 60 to 80% gross margin and 20 to 30% net margin.
- Proven demand: 1M+ units, 1,000+ retail doors, and six-figure TV airings.
- New growth lines: patent-pending Steel, the Pulse app, and consumables.
jon@blendiblender.comCopy Email
Retail Pitch Deck 2026 PDF · Jan 2026
Sales Booklet 2025 PDF · Full product line
IMG
Press Photos Folder · Product images
XLS
Financials FY2023 to FY2025 P&L and workbooks · On request
Copy Email
Drive files may ask you to request access. Email jon@blendiblender.com for the financials.
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