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2027 PlanRaise $300K to $500Kon a SAFEInventoryHiringMarketingTikTokBLENDiPro+BLENDiBLENDiCLASS OF201960-80%FILESTHE LINEUPBLENDiPro+BLENDiBLENDiBLENDiSKINNYMIXZERO CALBLENDiBLENDiCH 1GMABLENDi ON AIR

Click anything in the room

BLENDi console. Type help and press Enter.

>

20162019202120252026

**2026** Age 10. Steel launched, featured in The Deal by S&P Global, and a raise planned for early 2027.

Jon Katz · Founder of BLENDi · jon@blendiblender.com · Confidential, for investor review · Tip: press `Ctrl`  `Shift`  `C` in the room

I started BLENDi at this desk in my Springfield College dorm room in 2016. I was sick of clumpy protein shakes at the gym. I switched my major from physical therapy to business and kept building.

Today BLENDi makes cordless, USB-C portable blenders and the mixes that go in them. We have bootstrapped for ten years, and the business is profitable.

**1M+** Units sold since 2016

**1,000+** Retail doors

**1,000+** Promo projects since 2021

**<1%** Orders returned

### Three Ways We Grow

Core **Hardware Plus Consumables**

Blenders from $29.99 to $99. Mocktail mixes, bottles, and parts add sales on top of each blender.

New **Patent-Pending Steel**

A 21oz insulated blender with the blade in the lid. Steel V2 pre-orders are open and ship in December.

New **BLENDi Pulse App**

Recipes, a fridge scanner, and accountability tools for $4.99 a month. Launch is planned for iOS and Android in October 2026.

The short version: high gross margin, real net profit, and almost no returns.

Gross margin, by product **60 to 80%**

0%50%100%

Net margin **20 to 30%**

0%50%100%

**<1%** Orders returned

**~$250K** Best single GMA airing, Nov 2025

**50%** Wholesale discount off retail

**10 yrs** Bootstrapped, no outside capital

Full P&L for FY2023 to FY2025 is available on request. Open the filing cabinet or email jon@blendiblender.com.

1M

**1,000,000 Units** Sold since 2016.

TV

**Six Figures per Airing** GMA Deals and Steals. Best was about $250K at the Nov 2025 holiday event.

99%

**Under 1% Returns** Fewer than 1 in 100 orders comes back.

5d

**3,000 Units in 5 Days** Our most recent rush promo project.

1K

**1,000+ Promo Projects** Since we entered promotional products in 2021.

70+

**70+ Brand Stores** Company stores we dropship for.

SBA

**Young Entrepreneur of the Year** SBA Massachusetts.

MC

**MassChallenge Alum** Startup accelerator program.

### Where We Sell

**Direct** blendiblender.com and TikTok Shop

**Marketplaces** Amazon, run by a commission-based agency, and Faire

**National Retail** Target, Best Buy, Urban Outfitters, Dillard's

**Independent Retail** Gift and specialty shops, plus 200+ hardware stores

**TV Shopping** QVC, HSN, and GMA Deals and Steals

**Promo and Gifting** ASI 63737, PPAI 827331, SAGE 53009

**Affiliates** AWIN and AvantLink

BLENDi has been on national TV, on shopping TV, and in the business press.

- Good Morning America
- The View
- Live with Kelly and Mark
- Fox & Friends
- CBS
- CNN
- QVC
- HSN

### Print

- The Deal by S&P Global, Sep 2026

### The Timeline

1. 2016Started BLENDi in a Springfield College dorm room.
2. 2019Class of 2019. Switched from physical therapy to business on the way.
3. 2021Entered promotional products. 1,000+ projects since.
4. Nov 2025Best GMA Deals and Steals airing, about $250K on the holiday event.
5. Spring 2026Launched BLENDi Steel.
6. Sep 2026Featured in The Deal by S&P Global. Steel launched on The Grommet.
7. Oct 2026Launched the Pro+ Breast Cancer Awareness Edition. Opened Steel V2 pre-orders.

JK

**Jon Katz** Founder

Started BLENDi in 2016 and has run it since. Studied business at Springfield College, Class of 2019. Wealth management experience at Raymond James. Holds Series 7 and Series 66 licenses. SBA Massachusetts Young Entrepreneur of the Year.

JE

**Jane Evans** VP of Wholesale

Runs retail and wholesale accounts.

B

**Bailey** VP of Promo

Runs the promotional products channel.

J

**Jason** Account Manager

Handles accounts and outreach.

+

**Partners** Reps and Agencies

A QVC and HSN rep firm, independent rep groups, and an Amazon agency.

Planned Raise **$300K to $500K on a SAFE** Early 2027

### Use of Funds

**More Product and Inventory**

Stock for Q4, our busiest quarter, and for new launches.

**Hiring**

More help across sales and operations.

**Marketing Strategy**

A sharper plan for paid and organic growth.

**TikTok and Social**

Grow content and TikTok Shop sales.

### Why BLENDi

- Profitable today: 60 to 80% gross margin and 20 to 30% net margin.
- Proven demand: 1M+ units, 1,000+ retail doors, and six-figure TV airings.
- New growth lines: patent-pending Steel, the Pulse app, and consumables.

jon@blendiblender.comCopy Email

PDF

**Retail Pitch Deck 2026** PDF · Jan 2026

[Open](https://drive.google.com/file/d/1y2wLKyfakrW0p7SiZlStSDihGj5sxRiE/view)

PDF

**Sales Booklet 2025** PDF · Full product line

[Open](https://drive.google.com/file/d/1qIHr5RsECI_pqQa0dimmUMl1IhpmZsqd/view)

IMG

**Press Photos** Folder · Product images

[Open](https://drive.google.com/drive/folders/12THYl-BC9kdrgkdIw5kL-HMAhKgaRm1s?usp=sharing)

XLS

**Financials FY2023 to FY2025** P&L and workbooks · On request

Copy Email

Drive files may ask you to request access. Email jon@blendiblender.com for the financials.

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